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A Somerville company that counts Walmart Mexico, Hexaware Technologies and Lenovo among its clients said Wednesday that it has raised $10 million in new financing and is prepared to add up to 20 workers to its 85 employees.

Evergage's personalization platform is used by retail, technology, financial services, travel and gaming clients "to unify customer data and deliver individualized experiences, in real time, to audiences across channels." Matthew Safaii, managing partner at the Santa Monica-based growth equity firm Arrowroot Capital, which is investing in Evergage, said in a statement that he's watched the company's growth and is confident in their direction.

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