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Branding Experience Helped Council Candidate Break Through

Councilor-elect Tara Jacobs' giant district spans Western Massachusetts, from towns like Lanesborough near the New York border to the Quabbin region towns of Wendell and Athol. [Courtesy/Jacobs Campaign]

A newcomer to state government from the small city of North Adams is poised to represent the state's largest political district in January, and she partially attributes her win this year over well-financed, connected politicians to her extensive background in the advertising industry.

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